Tennessee Shine Co

Why go: Free tastings and one of the Smokies’ deepest selections of small-batch moonshine and whiskey make this stop off Exit 407 an easy call, whether you’re stocking the cabin or just curious about Appalachian distilling tradition.

Marc’s Take: This distillery is on the main road, but it is not crowded. The folks are super nice and the museum was fun (I learned a lot). You could easily spend an hour or more just walking around, watching the film, and tasting the goodies.

About Tennessee Shine Co.

Tennessee Shine Co. built its identity around a single idea: small-batch spirits made from family recipes that stay true to Appalachian moonshine tradition, bottled with care rather than scaled for volume. The Sevierville location on Winfield Dunn Pkwy is the largest of the company’s four Smoky Mountains stores, with a broader product selection, a dedicated merch section, and an active still on display that gives visitors a real-world look at the distilling process.

The spirit lineup covers a lot of ground: classic and flavored moonshines (Apple Pie, Jalapeno Cornbread, Sour Razz, Blue Houdini, Watermelon, Cotton Candy, and more), cream moonshines (Butter Pecan, Keylime, Nanner Puddin, and others), Tennessee whiskeys including S’mores and Espresso expressions, and a Jones Brothers bourbon line that includes Peanut Butter, Peach, Coffee, and Caramel. The shelves also carry moonshine-infused pantry items: pickles in three styles, moonshine cherries, jalapenos, and cocktail mixes.

All tastings are free and walk-in friendly. Staff at the tasting bar keep things accessible and low-pressure, making the store comfortable for visitors trying moonshine for the first time as well as a reliable restock for those who know exactly what they want.

Getting to Tennessee Shine Co.

Tennessee Shine Co. is at 1424 Winfield Dunn Pkwy, conveniently positioned off Exit 407 on the main Sevierville-to-Pigeon Forge corridor. Coming in from I-40, take Exit 407 toward the Parkway; the store is easy to spot from the road and has on-site parking. Leashed dogs are welcome inside the retail area, though they are not permitted on the moonshine tour.

Why Choose Tennessee Shine Co.

Tennessee Shine Co.’s Sevierville store stands out because it offers more than a quick retail transaction. The combination of free tastings, an active still, and one of the fullest product ranges in the area makes it worth a deliberate stop rather than an afterthought.

• Free tastings, no reservation needed. The tasting bar is open during store hours and staffed; you can sample as broadly as you like before committing to a bottle.
• The largest TSC location in the Smokies. More floor space means a wider product selection and a fuller merch section than the other Tennessee Shine Co. stores in the area.
• An active still on display. The working still connects visitors to the distilling process in a concrete way, whether you’re a first-timer or a longtime moonshine fan.
• Leashed dogs welcome in the shop. One of the few stops along the Parkway corridor where bringing a pet doesn’t mean one of you waits outside.
• More than just spirits. Moonshine pickles, cherries, jalapenos, cocktail mixes, and branded gear fill out the shelves for visitors who want something beyond a bottle.

Meet the Shines

The product range spans unflavored corn whiskey through dessert-inspired cream moonshines and a full Jones Brothers bourbon line. The bottles below are the ones that tend to generate the most conversation at the tasting bar.

• Apple Pie Moonshine. A Smoky Mountain standard with warm spiced apple notes; one of the most-requested pours at the tasting bar and a reliable take-home choice.
• Jalapeno Cornbread Moonshine. A savory-sweet expression that translates Southern comfort food into a surprisingly drinkable moonshine with a modest heat finish.
• Butter Pecan Cream Moonshine. Rich and dessert-forward, this cream shine is a consistent standout in the lineup and one of the bottles that draws repeat purchasers.
• Sour Razz Moonshine. Tart and fruit-forward, this expression appeals to visitors who want something bright and snappy rather than sweet.
• S’mores Whiskey. A flavored Tennessee whiskey that delivers campfire nostalgia in every pour; a reliable entry point for visitors new to whiskey.
• Jones Brothers Peanut Butter Bourbon Whiskey. A more complex expression than the name might suggest, with rich nutty notes that satisfy bourbon drinkers looking for something distinct.
• Moonshine Dill Pickles. A pantry item that doubles as a distinctive souvenir; the brine carries a real moonshine presence without overwhelming the pickle flavor.

What to Expect

Tennessee Shine Co. in Sevierville operates as a retail tasting room rather than a seated venue, so visits are flexible and self-paced. Here’s what to count on when you stop in.

• Walk in anytime during store hours. No appointment required, no tour to schedule; the tasting area is open throughout the day.
• Friendly, knowledgeable staff. The tasting bar is consistently covered by people who can guide you toward flavors that match your preferences, without pressure to upsell.
• Broad price range on bottles. The shelf spans from accessible everyday options to premium bourbon expressions, with something at most budget levels.
• Working still on the floor. Worth a walk over before you leave; the active equipment adds real context to what you just tasted.
• Full merch section. Branded clothing, glassware, and accessories fill a dedicated section of the store, useful if you want a souvenir beyond a spirit bottle.

Nearby Restaurants in Sevierville

• Gatlinburg Brewing. A craft brewery on Winfield Dunn Pkwy pouring house-made beers in a relaxed taproom setting just down the road.
• Dave & Buster’s. A full-service American kitchen paired with a sprawling arcade floor, a dependable family option near the Parkway.
• Buddy’s Bar-B-Q. A Tennessee BBQ institution that has been turning out pit-smoked plates and classic sides since 1972.
• Jersey Hustle Pizzeria. East Coast-style pies served fresh on Winfield Dunn Pkwy, a solid choice when the group wants something beyond BBQ.
• Tennessee Legend Distillery. A craft spirits operation a few miles down Winfield Dunn Pkwy with its own Tennessee whiskey and moonshine tasting lineup.

Explore More

My Smoky Mountain Guide Sevierville is a great resource for finding things to do and places to eat.

• Sevierville Food & Beverage Guide. The full directory of Sevierville dining and drinking, organized by category to help you plan the rest of your meals.
• Sevierville Attractions. A guide to what to see and do in Sevierville beyond the table, from shopping to family entertainment.
• Sevierville Outdoor Adventure. Hiking, water activities, and more for visitors who want to get outside during their Smoky Mountain stay.